Brochures, One-Sheets & Other Marketing Collateral
A professionally created brochure or one-sheet is a small (yet mighty) marketing tool!
Your company brochure, speaker one-sheet, or author one-sheet must be a hardworking marketing tool. To grab attention, it needs to be better than good – it needs to be great!
Unfortunately, most brochures and one-sheets miss the mark.
If you want to be viewed as credible, details make the difference. Your company brochure or one-sheet cannot miss the mark. The content must clearly present the value you offer AND the benefits your prospects receive. The bottom line: The content must be clear, powerful, and on-target.
Are you struggling to put together a professional-quality brochure or one-sheet that showcases your expertise?
If so, the reasons may include:
- You’re not clear about your brand message.
- You’re struggling to write a short, clear elevator pitch to introduce your business and only coming up with long, confusing statements.
- You’re not clear about your target market and their needs, challenges, or desires.
- You find it challenging to briefly describe your products and services, let alone write “why buy from us” or “why hire me” competitive differentiators.
- You don’t have a professional logo or professional photo.
- You’re trying to create a “homegrown” design yourself – or with an assistant – instead of hiring a professional designer.
- All of the above.
If you’re struggling, you can see that there are REAL reasons and HIDDEN issues.
Together, let’s step up the 10,000-foot level to clarify your brand message, your unique expertise, the value you offer to your target market, and (this is important) the benefits and results they get. Let’s make sure you shine as the expert you are!
Your company brochure, speaker one-sheet, or author one-sheet must hit the mark. Click HERE to schedule your complimentary 30-minute consultation.