To launch speaking business, attorney needed to bring his new brand to life

Challenge
When Jonathan Bowman, Esq., came to our team, he had selected the name of his new company: Clear Picture Leadership. However, he needed a website, speaker one-sheet, and marketing materials that would communicate his leadership expertise and help him launch his speaking career.

Jonathan’s speaking business has a unique twist, which needed to be conveyed visually and in the copy. As a professional photographer, he uses his captivating photos in presentations to help communicate his leadership concepts.

Solution

• Our team identified Jonathan’s key benefit message for leaders: “Create a bold, clear-picture vision that inspires others.” We wrote the copy for his new website, ensuring it resonated with this message.
• Our team created a new logo, wrote copy for his speaker one-sheet, and designed the one-sheet.
• Next, we created his new website, with a design that features Jonathan’s photography.
• In addition, we created a marketing postcard and stationery package (business card, letterhead, and envelope).

Results
Jonathan launched his speaking business from a solid foundation: a clear brand, strategic website, polished speaker one-sheet, and professional marketing materials. He notes: “This is an extremely talented team. I’m very pleased about the professional quality of my website and marketing materials.”