Archive for the ‘“Branding Views” videos: Branding & marketing advice for solopreneurs and small business’ Category
Branding Views: Humility vs. self-promotion — Marketing tips for solopreneurs and small business
THEME: “Humility vs. Self-Promotion”
TIME: 3 minutes
LOCATION: Downtown Colorado Springs
THE KEY VIEWPOINT: I joined Katharine Lee Bates – who penned “America the Beautiful” in 1893 after summiting Pikes Peak by wagon and mule – to chat about this topic. :> Ironically, while we prize humility as a personal trait, you don’t want to be TOO humble when promoting yourself and your business. Here are marketing tips for solopreneurs to overcome 3 common stumbling blocks to forge a powerful brand and promote your business – without feeling like it’s shameless self-promotion!
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My story: The Power of Clarity
THEME: “The Power of Clarity” (Patrice’s story)
TIME: 3 minutes
LOCATION: Red Rock Canyon Open Space, near my home in Manitou Springs, Colorado
THE KEY VIEWPOINT: When I became crystal-clear about my brand — and committed to stepping up as the Thought Leader on Branding for Solopreneurs — I experienced the power of clarity. My challenge to you: Are YOU ready to shine as an expert and step up as a Thought Leader in your niche? Are YOU ready to experience the power of clarity?
CLICK HERE to read the Transcript: “The Power of Clarity (Patrice’s story)”
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Branding Views: “Boundaries”
THEME: “Boundaries”
TIME: 2½ minutes
LOCATION: Pikes Peak Region, Colorado
THE KEY VIEWPOINT: As business owners, we must work hard to set boundaries to protect our quality of life – our work-life balance. On the other hand, we have boundaries and limitations in our mind. What if you could bust through the “fences” in your mind – and expand into new territory?!
CLICK HERE to read “Boundaries” transcript
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Branding Views: “Referrals are golden”
THEME: “Referrals are Golden”
TIME: 2 minutes
LOCATION: Catamount Open Space, north slope of Pikes Peak
THE KEY VIEWPOINT: To grow your business, it’s important to stay top-of-mind with your referral partners (those who refer clients to you). Here are specific ideas to nurture your referral network – and even formalize and up-level your referral program.
CLICK HERE to read the transcript
The following photos by Patrice Rhoades-Baum
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Branding Views: Use the “Itch-and-Scratch” approach to write your marketing copy
THEME: “Itch-and-Scratch”
TIME: 2 minutes
LOCATION: Red Rock Canyon Open Space, Colorado Springs, Colorado
THE KEY VIEWPOINT: Use the time-tested and proven Itch-and-Scratch approach to write your marketing copy – especially website copy. And see what poison ivy looks like – remember, “leaves of three, let it be!”
CLICK HERE to read the transcript.
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How can you be more productive? Apply the 4 Ds to manage every task on your desk – and take a break!
BRANDING VIEWS: Guest post by Sue Becker, CPO-CD®, AD/HD Specialist, CPA, MBA
Organization and Productivity expert & owner of From Piles to Smiles®
Feeling overloaded?
While at Lassen Volcanic National Park in California, Sue Becker steps you through the 4 Ds to manage every task on your desk, so you can lighten your load and enjoy the beauty of nature — and ensure you don’t reach YOUR boiling point!
Get out! 🙂
Sue Becker encourages you to take that much-needed break — and get outdoors. Surprisingly, taking a break in your work day – even on those crazy-busy days – actually makes you MORE productive!
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Branding Views: “Logos”
THEME: “Logos”
TIME: 8 minutes
LOCATION: Rocky Mountain National Park, Colorado
THE KEY VIEWPOINT: Your logo is an important Brand Element™. What makes a poor or mediocre logo? What makes a good logo? This in-depth and frank discussion offers specific advice, so you can take a critical look at the logo you use (or need to create) for your small business.
CLICK HERE to read the transcript.
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Branding Views: “Breathing Space”
THEME: “Breathing Space”
TIME: 1 minute
LOCATION: A cornfield near Sioux Falls, South Dakota
THE KEY VIEWPOINT: Allow wide-open space – breathing room – for creativity and new ideas in your business.
CLICK HERE to read the transcript.
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Branding Views: “Contrast”
THEME: “Contrast”
TIME: 1 minute
LOCATION: A snowfield at timberline, McCullough Gulch Trail, Colorado
THE KEY VIEWPOINT: In addition to clarifying the value you offer (aka Unique Selling Proposition), it’s vital to clarify the contrasting point of view: the benefits and results your clients receive. This is critical for your website content and other marketing tools.
CLICK HERE to read the transcript.
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Branding Views: “Objectivity & Perspective”
THEME: “Objectivity & Perspective”
TIME: 1 minute
LOCATION: Overlook Trail, Eleven Mile Canyon, Colorado
THE KEY VIEWPOINT: As a solopreneur or small business owner, it’s challenging – yet vital – to gain objectivity and perspective on your brand and on your business.
CLICK HERE to read the transcript.
