SEO 101: Help Google find your website

Posted by Patrice Rhoades-Baum

 

When it comes to SEO, this old saying fits: “Like a well, it’s a deep subject.”

Search-engine optimization (SEO) is a website strategy to improve rankings in Google searches. Complex and technical, SEO is a surprisingly deep subject.

The good news: You can take 4 basic steps to improve SEO.

With just a few steps, you can improve SEO to help Google (and your prospects) find your website.

Follow these 4 steps to make your company’s website a hardworking marketing tool:

  1. Upgrade an old website – This can provide a good boost to SEO. I’m happy to recommend an exceptional, boutique website development firm that builds new websites using SEO best practices. (Call me to chat about my favorite website designer/developer!)
  2. Add meta descriptions – As a trained SEO writer/website writer, I’ll pen hardworking meta descriptions for your website. Your developer places this information “behind-the-scenes” in your website’s programming. This is a critical ingredient in your SEO strategy.
  3. Include SEO keywords – I’ll update your website content with on-target messaging that “speaks” to your target market. This keyword-rich website content also “speaks” to the search-engine robots, with no awkward keyword stuffing.
  4. Post regular blog articles – Think of SEO robots as hungry little critters. Your regular blog posts are like a welcoming buffet of yummy content, inviting them back again and again. To get your blog going, I’m happy to brainstorm topic ideas with you and/or ghost write articles for you (even technical subjects).

 

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