Marketing & Branding Views: “Contrast”

Posted by Patrice Rhoades-Baum


THEME: “Contrast”

TIME: 1 minute

LOCATION: A snowfield at timberline, McCullough Gulch Trail, Colorado

THE KEY VIEWPOINT: In addition to clarifying the value you offer (aka Unique Selling Proposition), it’s vital to clarify the contrasting point of view: the benefits and results your clients receive. This is critical for your website content and other marketing tools.


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