A shout-out to CTU’s Marketing Class – Thanks for asking so many great questions!
Here’s a quick shout-out to Jerry Fritz, Professor at Colorado Technical University, and his inquisitive class: students in CTU’s Applied Marketing Management course.
Presenting to – and chatting with – the students was a really positive experience!
We had robust Q&As on each topic I addressed: the marketing team’s top goal in business (lead generation), the roles and responsibilities of a typical marketing team, and how marketing and sales work together to promote and sell products and services.
We also talked about Marketing Communications (MarCom) and the types of promotion or “outreach” strategies you can use to “reach out” to your target market (prospects) to entice them to purchase your product or service.
MarCom is near-and-dear to my heart, because I was Marketing Communications Manager for much of my 25-year career in high-tech corporate marketing.
Throughout my corporate career as a Marketing Communications Manager, I was directly responsible for all strategies, content, design, photography, logistical support, and budgets for a wide range of promotion/outreach activities.
Do you own or manage a small businesses or large business? No matter the size, you can implement these MarCom outreach strategies to promote and grow your company:
- Advertising (online and offline)
- Branding (initial concepts + logo creation)
- Direct mail and e-mail campaigns
- Marketing toolkit: brochures, one-sheets, cut-sheets, stationery package, etc.
- Public relations, investment relations, and government relations
- Sales support
- Social media marketing
- Websites and landing pages
- White papers
Today, MarCom is essentially what I provide for my solopreneur and small-business clients.
The specific MarCom support I provide includes:
- Clarifying your brand – My definition of a clear brand is being able to quickly communicate Who you are, What you do, and What they get (the benefits and results your clients receive).
- Project management with my team to create the marketing toolkit – Typically, this includes a strategic and hardworking website, speaker one-sheet or company brochure, stationery package (including business card and notecard), and social media profiles.
- Ongoing copywriting and marketing projects – I’m happy to note that many of my clients call me again and again for all types of marketing projects, from press releases and case study articles to website updates and tradeshow ideas.
After my presentation to CTU’s marketing class, here’s what the professor had to say:
“Patrice, thank you so much. The class got a lot of value out of your presentation and discussion last night. They were buzzing about it long after you had gone. I really appreciate your effort and hope I can call on you again.”
– Jerry Fritz, Marketing Professor at Colorado Technical University
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