Happy New Year! What’s your theme for 2015?
Are you busy planning, strategizing, and doing other “heavy lifting” this time of year? Me too.
Still, I like to grab a theme for the year and hold on tight.
Like a touchstone, a theme is something you carry with you. It’s always accessible, unlike a hefty business plan.
Personally, I try not to overthink my annual theme – it’s more of a gut feel. My theme encapsulates key goals to grow my business and achieve ongoing quality of life.
In 2013, my theme was “Leap Year!” That year, I sharpened the brand for my business, created an entirely new website and marketing tools, and became clear and committed on this key goal: Become the thought leader on branding for solopreneurs.
In 2014, my theme was “Step Up!” I conducted umpteen workshops throughout the year to multiple groups of small business owners including professional speakers, corporate consultants, business coaches, authors, and self-publishers. I also rebranded my blog to “Branding Views” and added video blogs, shot throughout the West and Southwest with backdrops of breathtaking vistas.
This year, my theme is: “Expanding Horizons”
I’ve been scribbling, sketching, and mind-mapping some very exciting project ideas. (And pinpointing new destinations for road trips!) I’m not revealing secrets yet. You’ll just have to stay tuned. :>
WHAT’S YOUR THEME FOR 2015?
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Mike and I have been actively ringing in the New Year … here are highlights:
Patrice and Jake, snowshoeing with friends on New Year’s Day in the foothills of Pikes Peak (photo by Michael Baum)
Midnight on New Year’s Eve: Fireworks on Pikes Peak (photographer unknown)
Toasting the New Year after watching fireworks with our hosts and other guests (photo by Randy Edwards)
WHAT’S YOUR THEME FOR 2015?
REPLY TO THIS POST & SHARE IT HERE!
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