Archive for the ‘“Branding Views” videos: Branding & marketing advice for solopreneurs and small business’ Category
Marketing & Branding Views: Humility vs. self-promotion
THEME: “Humility vs. Self-Promotion” (Marketing Tip for Solopreneurs)
TIME: 3 minutes
LOCATION: Downtown Colorado Springs
THE KEY VIEWPOINT: I joined Katharine Lee Bates – who penned “America the Beautiful” in 1893 after summiting Pikes Peak by wagon and mule – to chat about this topic. :> Ironically, while we prize humility as a personal trait, you don’t want to be TOO humble when promoting yourself and your business. Here are marketing tips for solopreneurs to overcome 3 common stumbling blocks to forge a powerful brand and promote your business – without feeling like it’s shameless self-promotion!
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Marketing & Branding Views: “Referrals are golden”
THEME: “Referrals are Golden”
TIME: 2 minutes
LOCATION: Catamount Open Space, north slope of Pikes Peak
THE KEY VIEWPOINT: To grow your business, it’s important to stay top-of-mind with your referral partners (those who refer clients to you). Here are specific ideas to nurture your referral network – and even formalize and up-level your referral program.
CLICK HERE to read the transcript
The following photos by Patrice Rhoades-Baum
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Marketing & Branding Views: Use the “Itch-and-Scratch” approach to write your marketing copy
THEME: Use the “Itch-and-Scratch” approach to write marketing copy
TIME: 2 minutes
LOCATION: Red Rock Canyon Open Space, Colorado Springs, Colorado
THE KEY VIEWPOINT: Use the time-tested and proven Itch-and-Scratch approach to write your marketing copy – especially website copy. And see what poison ivy looks like – remember, “leaves of three, let it be!”
CLICK HERE to read the transcript.
