Archive for the ‘“Branding Views” videos: Branding & marketing advice for solopreneurs and small business’ Category
Marketing & Branding Views: Humility vs. self-promotion
THEME: “Humility vs. Self-Promotion” (Marketing Tip for Solopreneurs)
TIME: 3 minutes
LOCATION: Downtown Colorado Springs
THE KEY VIEWPOINT: I joined Katharine Lee Bates – who penned “America the Beautiful” in 1893 after summiting Pikes Peak by wagon and mule – to chat about this topic. :> Ironically, while we prize humility as a personal trait, you don’t want to be TOO humble when promoting yourself and your business. Here are marketing tips for solopreneurs to overcome 3 common stumbling blocks to forge a powerful brand and promote your business – without feeling like it’s shameless self-promotion!
Read More...
Marketing & Branding Views: “Referrals are golden”
THEME: “Referrals are Golden”
TIME: 2 minutes
LOCATION: Catamount Open Space, north slope of Pikes Peak
THE KEY VIEWPOINT: To grow your business, it’s important to stay top-of-mind with your referral partners (those who refer clients to you). Here are specific ideas to nurture your referral network – and even formalize and up-level your referral program.
CLICK HERE to read the transcript
The following photos by Patrice Rhoades-Baum
Read More...
Marketing & Branding Views: Use the “Itch-and-Scratch” approach to write your marketing copy
THEME: Use the “Itch-and-Scratch” approach to write marketing copy
TIME: 2 minutes
LOCATION: Red Rock Canyon Open Space, Colorado Springs, Colorado
THE KEY VIEWPOINT: Use the time-tested and proven Itch-and-Scratch approach to write your marketing copy – especially website copy. And see what poison ivy looks like – remember, “leaves of three, let it be!”
CLICK HERE to read the transcript.
Read More...
Marketing & Branding Views: “Breathing Space”
THEME: “Breathing Space”
TIME: 1 minute
LOCATION: A cornfield near Sioux Falls, South Dakota
THE KEY VIEWPOINT: Allow wide-open space – breathing room – for creativity and new ideas in your business.
CLICK HERE to read the transcript.
Read More...
Marketing & Branding Views: “Contrast”
THEME: “Contrast”
TIME: 1 minute
LOCATION: A snowfield at timberline, McCullough Gulch Trail, Colorado
THE KEY VIEWPOINT: In addition to clarifying the value you offer (aka Unique Selling Proposition), it’s vital to clarify the contrasting point of view: the benefits and results your clients receive. This is critical for your website content and other marketing tools.
CLICK HERE to read the transcript.
Read More...
Marketing & Branding Views: “Objectivity & Perspective”
THEME: “Objectivity & Perspective”
TIME: 1 minute
LOCATION: Overlook Trail, Eleven Mile Canyon, Colorado
THE KEY VIEWPOINT: As a solopreneur or small business owner, it’s challenging – yet vital – to gain objectivity and perspective on your brand and on your business.
CLICK HERE to read the transcript.
Read More...
Marketing & Branding Views: “Power”
THEME: “Power”
TIME: 1 minute
LOCATION: South Fork of the South Platte River, Colorado
THE KEY VIEWPOINT: Embrace the value that is specific to you as a solopreneur, infopreneur, or small business owner – there’s so much power there!
CLICK HERE to read the transcript.
Read More...
Marketing & Branding Views: “The 10,000-foot view”
THEME: “The 10,000-Foot View”
TIME: 1 minute
LOCATION: Timberline at Brainard Lake Recreation Area, Colorado
THE KEY VIEWPOINT: When consulting with my clients, I often say, “Let’s go to the 10,000-foot level to get a strategic view.” Here’s a breathtaking vista at timberline – a literal view of this vantage point.
CLICK HERE to read the transcript.
