Archive for the ‘Media Interviews & Published Articles’ Category
I recently had the pleasure of being interviewed by Business Innovators magazine.
Our discussion topics included:
- Why branding is challenging, particularly for solopreneurs (professional speakers, business coaches, life coaches, authors). Spoiler alert: Gaining objectivity and perspective on your business – and the unique value you add – can be quite challenging!
- Why it’s important to clarify your brand. Spoiler alert: I believe a clear brand is rocket fuel for your business – your clear brand quickly communicates Who you are, What you do, and What they get (the benefits and results your clients receive).
- The fast-‘n’-efficient Nail Your Brand™ process I have created, which guides solopreneurs and small business owners to quickly clarify their brand.
- The Brand Elements™ I’ve identified, and how these are used to create an on-target, clear, and consistent marketing toolkit including your websites, speaker one-sheet, business card, and social media profiles. Spoiler alert: Some of the Brand Elements™ include your name (with credentials), title, tagline (aka promise statement), and logo. For solopreneurs, your photo is also an important Brand Element™, since you ARE your brand!
My interview with David Jackson, owner of Free Marketing Tips Blog, is now live on SiteProNews, “the Net’s most widely read webmaster news source.”
During our interview, David asked a series of excellent questions, all focused on shedding light on the fuzzy topic of branding for solopreneurs and small business owners. For example, David posed this question, “What are a few strategies someone can use to differentiate herself from others in the same field?”
Here’s my answer: “Many of my clients will ask about strategies to differentiate themselves from their competitors, and I tell them, ‘Don’t worry about it.’ If you’re a corporate media trainer, you have competitors. If you’re a sales trainer, you have competitors — LOTS of competitors. In my view, the best approach is to gain a crystal-clear picture of what you offer that’s unique to you. In my branding process, I like to look for that ‘gem,’ polish it, and make it central to my client’s brand, website, and marketing materials. Instead of worrying about competitive differentiators, we make sure the gem shines and that it’s extremely attractive to prospective clients.”
If you’re seeking clarity on the fuzzy topic of branding, I invite you to read my interview with David Jackson on SiteProNews.
Recently, I had the honor and pleasure of being interviewed by David Jackson, a prominent marketing consultant based in New York. In his Free Marketing Tips Blog, David offers tips to teach small business owners how to promote their business. Plus, he features interviews with other experts on a wide range of strategic marketing and business topics.
In our interview, David encouraged me to jump on my branding soapbox! He asked a number of great questions about branding and, in particular, branding as it relates to solopreneurs, entrepreneurs, and small business owners. Because he consults with small business owners, his questions were insightful and pertinent to this group.
For example, he asked why branding is important for small businesses. My response: “I believe a clear, on-target brand helps you quickly tell your prospects what they get. … For example, when someone lands at your website they immediately see key messages that let them know they’re in the right place — that they’ll get the help they’re looking for. On the other hand, if your brand is confusing, if prospects can’t immediately see that they’re in the right place, then CLICK, they’re gone!”
Speaking of clicking, CLICK HERE to read my interview with David Jackson.
While you’re at David’s Free Marketing Tips Blog, take a few minutes to check out other articles written by David and his guests. Over the years, David’s blog has acquired a wealth of guidance, ideas, and advice for small business owners. I encourage you to tap into this wealth to promote and grow your business!