Case Study: Diana Repko, Life Coach
Life coach propels her business to the next level
When Diana Repko came to our team, she was bursting to expand her business to fulfill her vision: Create a sophisticated life-coaching business with nationwide presentations and workshops, weekend retreats, and a select coaching clientele.
However, she had not yet created a company name, clarified her top benefit messages, identified her target audience, or clarified other essential elements for a powerful brand and compelling marketing materials.
Diana needed our help! She requested our complete branding and marketing communications package.
- First, Patrice Rhoades-Baum teamed with Diana to create a new tagline for her brand: Conscious evolution for life!™ We also brainstormed business names that would communicate her vision, yet wouldn’t box her in as her business grew. We selected: Inner Change Enterprises.
- Next, we created a logo that communicates “evolution” and subtly reflects a meditation labyrinth, which is important in Diana’s work.
- These elements – her tagline, company name, and logo – laid a solid foundation for Diana’s brand. Next, Patrice wrote copy for Diana’s speaker one-sheet and website; the team designed and printed her business card and letterhead (stationery package), and speaker one-sheet; and the team designed and developed her new website.
As we moved through the branding, copywriting, and logo design stages, we helped Diana clarify her target audience and benefit messages – and even her 4-stage coaching process. As a result, the on-target website and marketing tools are helping Diana grow her business and achieve her vision.
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