Put thought into your photo — it’s a vital Brand Element™.

Is your photo fabulous? Does it convey confidence and sparkle with personality?

Or is it a basic headshot? Does it simply portray you as a nice person?

Hands-down, a powerful photo taken by a professional photographer is critical for your business and your brand. If you’re a professional speaker, business coach, life coach, corporate consultant, or other infopreneur, your photo should be featured prominently on your website’s Home page, your speaker one-sheet, and even your business card.

Why? Because YOU are your business. You bring your unique skills, philosophy, expertise, depth of experience, education, and track record to solve your clients’ challenges.

Pictures speak louder than words, so let’s look at examples!

~ BEFORE ~                        ~ AFTER ~

Suzanne Smith, owner of Pilates With Suzanne, personally teaches every class with enthusiasm and expertise. Can you tell?

Frances Rios, Professional Speaker and Communication Expert, empowers companies to grow by transforming their employees into Influential Communicators.

John J. Hall, Author & Speaker, presents his “Do What You Can!” 6-step system, empowering audiences and readers to achieve extraordinary results in their business and personal life.

Yours truly, Patrice Rhoades-Baum, Marketing Consultant & Branding Expert, guides solopreneurs to create a clear brand, strategic website, and polished one-sheet, so you can shine as an expert — and step up as a thought leader.

Before you update your website or one-sheet, put thought into your professional photo. Remember, it’s so much more than a simple headshot!