I’m so impressed with my clients’ expertise. Every single business owner shines with an impressive depth of expertise. These experts have decades of experience … and an unbridled passion and commitment for their industry or niche.

Yet many don’t view themselves as the incredible experts they are!

Since these business owners are ready to step up to the next level in their business, we talk quite a bit about positioning them as an EXPERT. In fact, many of my clients are ready to position themselves as a THOUGHT LEADER in their industry or niche.

And that’s perfect! As solopreneurs and micro-business owners, chances are we don’t have expertise in a broad area … more likely, we have expertise in a narrow niche. So much expertise, in fact, we can legitimately state that we’re the thought leader in that niche.

Right now, I’m helping to position a client as an expert and a PERSONALITY. Some micro-business owners can go one step beyond that: CELEBRITY.

How do you want to be seen by your prospects, clients, and peers? As an expert? Thought leader? Personality? Celebrity? Whichever you choose, your brand, your website, your marketing materials, your elevator pitch — and your core beliefs — must be in synch.

I like the phrase “step into big shoes.” If you’re ready to step up to the next level, start thinking of yourself as the expert you are.