Case Study: Bill Young, Consultant, Speaker & Author

Posted by Patrice Rhoades-Baum

Denver business leader needed new brand, website, and marketing tools to launch new business

An accomplished business and community leader, Bill Young has created and sold businesses, is spearheading efforts to raise millions of dollars to fund a healthcare start-up company, and has led teams of volunteers to raise millions for Denver-based charities.

Given his expertise in raising funds for non-profit organizations and start-up businesses, Bill decided to create a consulting and speaking business to share his fundraising expertise and generate revenue. To launch his new business venture, he turned to our team for a brand, website, stationery materials, and book design.

First, Patrice Rhoades-Baum teamed with Bill to clarify his new company’s services and understand his target audience’s significant challenges. They distilled the top benefit message into a tagline that reflects both the value he provides and the results his clients receive: Inspiring you to raise more funds & achieve your vision.

In addition, Patrice created a longer “descriptive tagline,” which also serves as Bill’s elevator pitch: Inspiring entrepreneurs and not-for-profit leaders to create relationships, raise more funds, and build a great organization.

After creating this brand foundation, the team tackled multiple projects simultaneously:

  • Bill and Patrice selected a domain name:
  • Our team’s designers created his new logo, the stationery package (business card, letterhead, envelope), and the cover designs and interiors of Bill’s two new books.
  • Meanwhile, Patrice wrote Bill’s website copy, and our team’s programmer designed and developed his new website.

Bill is ecstatic about the results. This marketing and collateral package creates a solid foundation – truly a launchpad – for his new business. “Your team was fantastic,” Bill says. “Your process made it easy for me to connect my new brand, content, and service options, keeping all assets consistent. More important, this will help me create revenue.”

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