Case Study: Blair Tindall, Speaker & Author

Posted by Patrice Rhoades-Baum

Creative talent wanted to promote new speaking business and other creative ventures

Author, speaker, and professional musician Blair Tindall needed a website, speaker one-sheets, and other marketing materials to launch her professional speaking business: Flair For Genius. In addition, her new brand and website would need to support other creative endeavors, such as a TV show she hopes to launch in which she explores world music.


  • Patrice Rhoades-Baum created Blair’s tagline, a critical element of her new brand that distills the top benefit message for her speaking business: “Find where you shine & discover your genius.” Plus, we created a logo that beautifully complements her new tagline.
  • Next, Patrice wrote website copy that resonates with her top benefit message and includes hardworking marketing features.
  • The team wrote and designed 3 speaker one-sheets for Blair, directed to her 3 target audiences.
  • In addition, we created a stationery package (business card, letterhead, envelope) to support her networking and marketing activities.

True to her business name, Blair’s professional speaking business is taking off with flair! She’s booking national keynote presentations, while pursuing her other creative endeavors.

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