Case Study: Diana Repko, Life Coach

Posted by Patrice Rhoades-Baum

Life coach propels her business to the next level

When Diana Repko came to our team, she was bursting to expand her business to fulfill her vision: Create a sophisticated life-coaching business with nationwide presentations and workshops, weekend retreats, and a select coaching clientele.

However, she had not yet created a company name, clarified her top benefit messages, identified her target audience, or clarified other essential elements for a powerful brand and compelling marketing materials.

Diana needed our help! She requested our complete branding and marketing communications package.


  • First, Patrice Rhoades-Baum teamed with Diana to create a new tagline for her brand: Conscious evolution for life!™ We also brainstormed business names that would communicate her vision, yet wouldn’t box her in as her business grew. We selected: Inner Change Enterprises.
  • Next, we created a logo that communicates “evolution” and subtly reflects a meditation labyrinth, which is important in Diana’s work.
  • These elements – her tagline, company name, and logo – laid a solid foundation for Diana’s brand. Next, Patrice wrote copy for Diana’s speaker one-sheet and website; the team designed and printed her business card and letterhead (stationery package), and speaker one-sheet; and the team designed and developed her new website.

As we moved through the branding, copywriting, and logo design stages, we helped Diana clarify her target audience and benefit messages – and even her 4-stage coaching process. As a result, the on-target website and marketing tools are helping Diana grow her business and achieve her vision.


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