Are you debating between using 2 or more domain names for your website?

One of my clients – let’s call him Dave Smith – asked which website address would better serve as his main domain name:

1) DaveSmithDelivers.com
2) HowGoodLeadersBecomeGreat.com (Note: This is not his actual domain name. I altered it for this blog entry.)

My thoughts:
– Both domain names are easy to say, easy to understand, and easy for prospects and customers to spell.
– Both communicate a benefit, in a distilled manner.
– Both website addresses support the brand we created for him.
– HowGoodLeadersBecomeGreat.com is a bit long, but not a show-stopper for his highly educated target audience. (Always uppercase each word in your website address to make it easier to read.)

A consideration is that Dave wants prospects and customers to easily remember his website address. For example, John says to Mary, “I’ve been working with Dave Smith, and he’s great! You should check him out. What’s his website address? Something about great leaders, but I don’t remember. You’ll need to Google it.”

For this reason, I recommend my client uses DaveSmithDelivers.com as his main website address.

In addition, he should strategically use BOTH domain names, for different circumstances. For example, my client could use DaveSmithDelivers.com as his main website address, plus our developer would set up the other URL as a redirect.

Now, Dave Smith can use the 2 website addresses almost equally. For example, articles and marketing materials promoting his book, workshops, and keynote presentations on the topic “How Good Leaders Become Great” would include the correlating website address. Other marketing materials would present DaveSmithDelivers.com as his domain name.