Quick quiz: How clear is your brand?
First, pick up your business card or look at your website Home page. Next, put on your “customer hat” to look at your marketing tool from their perspective.
Now take this quick quiz …
When prospects look at your business card or
visit your Home page, can they quickly discern:
- Who you are
- What you do
- What they get – the top benefit or result they get from your consulting, coaching, speaking, or books
Why does this matter?
Because your prospective clients are busy people! They rarely take time to read a lot of content and connect the dots.
This means your brand – your key messages (not your logo) – must be clear, compelling, and consistent throughout your marketing toolkit:
- Speaker one-sheet or author one-sheet
- Business card and stationery
- Social media
- Even your elevator pitch!
How’d you do on the quiz?
When prospects see your website, business card, one-sheet, LinkedIn page, or other marketing tool, can they immediately discover (1) who you are, (2) what you do, (3) what they get? (These 3 points are pivotal in my Nail Your Brand™ process, refined over years of teaming with solopreneurs.)
Take a second to comment below – I’d love to hear how you did!
For guidance to clarify your brand, read my article: Take 1 minute to clarify your brand – Identify your Brand Elements™
Spoiler alert …
This weekend, I’ll be presenting at the Author U Extravaganza in Denver, leading an interactive session to guide authors to transform their author one-sheet into a hardworking marketing and sales tool – simply by using my 3-point branding guide. Participants will learn to clearly and quickly communicate (1) who you are, (2) what you do, (3) what they get. See you there!
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