We were in middle-of-nowhere Utah…

Soon, our archaeology buddies would emerge from the canyon, wrapping up their 5-day backpacking trip. As arranged, Mike, Paul, and I were picking up Laurie and Terry’s sizable SUV at their starting point. Our mission was to transport the truck and rendezvous at their exit point: Peekaboo Camp.

I climbed into the massive vehicle and slid the key into the ignition. That’s when I saw a note on the seat, scribbled on an old envelope:

Mike and Patrice, 
The road to Peekaboo Camp is actually a creek, running high right now.
The ranger said to drive on the right size of the creek – the left side is QUICKSAND. 
See you at Peekaboo!
L & T

Drive up a flowing creek? Avoid the quicksand?

Cool!

This roadtrip encompassed all the adventure I love: high-adrenaline four-wheel driving, scrambling on cliffs to hunt for ancient rock art (petroglyphs and pictographs), dramatic Southwestern vistas, and lots of camaraderie, to boot.

Outdoor adventures – big and small, near and far – light my brain on fire and make my heart sing!

For me, ADVENTURE is a “Big Why?” 

While creating my 2016 business plan, I listed multiple drivers. Front and center is ADVENTURE. I realized this is one of my answers to the question: Why build your own business?

• I love guiding business owners to clarify their brand. I believe clarity is the rocket fuel to promote and grow your business.
• I love that my business gives me the independence, empowerment, and success I simply could not achieve in the corporate world.
• And I love that Mike and I continue to carve out a life that is invigorating, fulfilling, and adventurous.

What is YOUR “Big Why?”

Did you know 2016 is a leap year? Metaphorically, this could be an important LEAP YEAR for you and your business. At the heart of it all is knowing your “Big Why?”

Here are 3 questions to clarify your “Big Why?” 

1. Regarding quality of life: What is the lifestyle you want to live? What does it look like? Take a few moments to draw a picture, create a vision board, or jot down a list of activities that, together, create a healthy, fulfilling, well-rounded life for you and your family.
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2. Regarding servicing your clients: What is the unique expertise you deliver to your clients (and audience members if you’re a speaker)? As a business owner, you are an expert – you bring a distinctive combination of experience, expertise, and new ideas to the table. Write down the unique expertise you deliver. (Hint: Clarity on this point helps to clarify your brand.)
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3. Regarding building your business: What is the “fire in your belly”? Every morning you get up, ready to fight the good fight. What energizes you? Is it serving clients in need? Earning more money? Creating a better life for your family? Sharing your expertise and growing your reputation? Write down the fire in your belly:
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In a few words, can you express your “Big Why?”

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Clarity is the rocket fuel to promote and grow your business – and to create the quality of life you desire. 

 

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Pictures at Peekaboo Camp