Archive for the ‘Grow Your Business’ Category


Useful info regarding Permission Email Marketing

Posted by Patrice Rhoades-Baum

I’m doing some research on the topic of permission email marketing. A live-chat agent at MailChimp gave me a link to this useful article. The article presents a helpful Q&A on the types of email lists you can use — or should not use (such as purchased lists):
http://kb.mailchimp.com/article/is-my-list-okay-to-use-in-mailchimp

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Near-disaster during Sunday’s hike

Posted by Patrice Rhoades-Baum

Crossing icy riverColorado’s Beaver Creek Wilderness Area is steep, rugged country. Athough not far from Colorado Springs as the crow flies, it’s surprisingly isolated and, as we later discovered, has no cell coverage.

During Sunday’s hike, we needed to apply some engineering and building skills to cross the deep, icy, fast-flowing Beaver Creek. At one crossing, we were able to lay down small trees to create a bridge. At another crossing, we attempted to move a small boulder into the creek. Our plan was to “strategically” place the boulder in a particularly deep spot, so we’d have handy-dandy stepping stones. It was going to be sooo easy. Simply roll the boulder down the embankment, and it will plop right into place. Right? Wrong.

Combine exurberance, wet rocks, ice, and sheer bad luck, and — just like that — someone was injured. A thick stick bowed then snapped under pressure, and our hiking buddy fell. The full weight of his body hurtled down into the creek, and his chest slammed into a sharp-tipped rock. He had difficulty breathing. He turned deep-red, then sheet-white. He nearly blacked out.

We had no cell service. We were still on the “wrong” side of a deep, icy creek. And we were miles from the trailhead and parking lot. Clearly, we had a problem.

It was surprising how quickly a fun outing transformed into a dangerous situation. We stayed calm. We assessed the extent of his injuries as best we could. We allowed plenty of time for recovery. After a time, he did recover fully. Thankfully. Now we could all breathe again.

But here’s the thing: We thought we were prepared. After all, we always carry plenty of water, a first-aid kit, extra clothing, and some food. For a severe injury, those items would have been virtually Rugged countryuseless. What if he had been impaled? What if a lung had collapsed? What if he had had a heart attack? I shudder to think how our hiking buddy would have fared if we needed to get him to a  hospital — or if we needed to get an ambulance or emergency helicopter to the site. We would have had to rely on our wits to deal with all aspects of the situation: treating wounds, getting help, and so forth.

All week, I’ve been thinking about the incident. The word that has been on my mind is self-reliance. Even when you think you’re prepared, stuff happens. You have to be able to rely on yourself — and have people around you whom you trust.

Self-reliance is the stuff that built the West. It fuels entrepreneurs, solopreneurs, and small business owners. With self-reliance, the next time a problem or disaster strikes (on a hike, in life, or in your business), you have “more-better” skills to tackle it. You’re more confident. You’re more experienced. You’re stronger. You’re self-reliant.

[Photos by Michael Baum]
Top photo: A hiker crosses our bridge while my dog Jake jumps.
Bottom photo: Rugged country of Beaver Creek Wilderness Area

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Are you a business owner — or are you an Expert or Thought Leader?

Posted by Patrice Rhoades-Baum

I’m so impressed with my clients’ expertise. Every single business owner shines with an impressive depth of expertise. These experts have decades of experience … and an unbridled passion and commitment for their industry or niche.

Yet many don’t view themselves as the incredible experts they are!

Since these business owners are ready to step up to the next level in their business, we talk quite a bit about positioning them as an EXPERT. In fact, many of my clients are ready to position themselves as a THOUGHT LEADER in their industry or niche.

And that’s perfect! As solopreneurs and micro-business owners, chances are we don’t have expertise in a broad area … more likely, we have expertise in a narrow niche. So much expertise, in fact, we can legitimately state that we’re the thought leader in that niche.

Right now, I’m helping to position a client as an expert and a PERSONALITY. Some micro-business owners can go one step beyond that: CELEBRITY.

How do you want to be seen by your prospects, clients, and peers? As an expert? Thought leader? Personality? Celebrity? Whichever you choose, your brand, your website, your marketing materials, your elevator pitch — and your core beliefs — must be in synch.

I like the phrase “step into big shoes.” If you’re ready to step up to the next level, start thinking of yourself as the expert you are.

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It’s the Year of the Dragon — Is it YOUR year to be a dragon?

Posted by Patrice Rhoades-Baum

Today is Chinese New Year and, according to tradition, we’re welcoming in the Year of the Dragon. As a solopreneur, entrepreneur, or small business owner, what could be better?

As a business owner, you’re like a dragon. Not a fire-breathing, man-eating dragon, but a strong, capable, fearless creature who can fly … who can soar. Every day, you must be fearless to grow your business, you must fiercely pursue your passion, and you must fly out of your comfort zone (sometimes uncontrollably!).

With a quick search, here’s what I learned about the Year of the Dragon: “While the Year of the Rabbit [2011] was characterized by calm and tranquility, the Year of the Dragon will be marked by excitement, unpredictability, exhilaration and intensity. The Rabbit imbues people with a sense of cautious optimism, but people respond to the spirit of the Dragon with energy, vitality and unbridled enthusiasm.”

Happy New Year. Make this YOUR year to be a dragon!

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