Archive for the ‘Adventures!’ Category
Marketing & Branding Views: “Breathing Space”
THEME: “Breathing Space”
TIME: 1 minute
LOCATION: A cornfield near Sioux Falls, South Dakota
THE KEY VIEWPOINT: Allow wide-open space – breathing room – for creativity and new ideas in your business.
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Marketing & Branding Views: “Contrast”
THEME: “Contrast”
TIME: 1 minute
LOCATION: A snowfield at timberline, McCullough Gulch Trail, Colorado
THE KEY VIEWPOINT: In addition to clarifying the value you offer (aka Unique Selling Proposition), it’s vital to clarify the contrasting point of view: the benefits and results your clients receive. This is critical for your website content and other marketing tools.
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Marketing & Branding Views: “Objectivity & Perspective”
THEME: “Objectivity & Perspective”
TIME: 1 minute
LOCATION: Overlook Trail, Eleven Mile Canyon, Colorado
THE KEY VIEWPOINT: As a solopreneur or small business owner, it’s challenging – yet vital – to gain objectivity and perspective on your brand and on your business.
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Marketing & Branding Views: “Power”
THEME: “Power”
TIME: 1 minute
LOCATION: South Fork of the South Platte River, Colorado
THE KEY VIEWPOINT: Embrace the value that is specific to you as a solopreneur, infopreneur, or small business owner – there’s so much power there!
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Marketing & Branding Views: “The 10,000-foot view”
THEME: “The 10,000-Foot View”
TIME: 1 minute
LOCATION: Timberline at Brainard Lake Recreation Area, Colorado
THE KEY VIEWPOINT: When consulting with my clients, I often say, “Let’s go to the 10,000-foot level to get a strategic view.” Here’s a breathtaking vista at timberline – a literal view of this vantage point.
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Denver’s “Maya” exhibit spurs fond memories and fun facts, including my name: FIRE JAGUAR
Nearly 30 years ago, Mike and I found ourselves in Tikal, an ancient Mayan city in the Guatemalan highlands.
The country was immersed in civil war, we spoke little Spanish, and we were in waaay over our heads. Talk about “accidental tourists”!
Howler monkeys, giant insects, oppressive jungle … what an adventure!
While visiting the “Maya” exhibit at the Denver Museum of Nature & Science, we got to relive memories of our first real travel adventure.
In the exhibit, an interactive kiosk invites you to choose 2 words for your name, then spits out 2 Mayan glyphs.
I selected my Maya name: FIRE JAGUAR
The word sign version: K’ahk’ Bahlam The sound sign version: K’a-K'(a) Ba-la-m(a)
Highlights from NOVA’s “Cracking the Maya Code”:
1958: Tatiana Proskouriakoff, a Russian-born American and architect by trade, took work drawing reconstructions of the ruins at Piedras Negras, a Classic Maya site on the border between Mexico and Guatemala. Later, while examining photographs of the stelae, or commemorative stone slabs, she convincingly proved the markings on the stelae depicted a king’s life from birth to death … the glyphs told the stories of the Maya.
1981: It had been thought that the Maya wrote in rebus, in which symbols are used for whole words. (For example, “I can see” would be an eye, a tin can, and the sea.) Astonishingly, 15-year-old David Stuart discovered that individual Maya words could be written in multiple ways, using different symbols for the same sounds, as in “faze” and “phase.” His revelation enabled scholars to read many glyphs once considered indecipherable.
Learn more at the NOVA web page, “Cracking the Maya Code.”
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Spring has sprung in Colorado — here’s proof!
Thanks to roving gangs of ravenous deer, we never see tulips – the harbinger of spring for most folks.
Instead, we are greeted by wild-growing Pasque flowers. There’s something special about these first blooms of spring, bobbing their heads along mountain trails, after a Colorado winter!
Quick research on the Internet reveals that the lavender petals of Pasque flower were once used to dye Easter eggs. (I would take that “fact” with a grain of salt.)
A common name for Pasque flower is Easter flower. I learned that pasque is related to paschal, an adjective meaning “of or pertaining to Easter” – the time of year this spring plant blooms.
During last weekend’s hike, I was a shutterbug, taking multiple pictures of these lavender beauties. Here’s my favorite photo …
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What do rattlesnakes and storytelling have in common?
As I present more “Nail Your Brand!” workshops, I continually seek to improve my storytelling abilities. While I don’t roll out a 20-minute signature story, I’m learning how to pepper in quick stories to support a point and perk up my presentation.
In one workshop, while supporting a particular point, I mentioned my love of hiking and rock scrambling in Utah in search of rock art and rattlesnakes.
At the mention of “rattlesnakes,” the entire group – EVERY PERSON – recoiled and shuddered. Comments flew around the room:
- “No way! Not me!”
- “Yuck! I hate snakes!”
- “Those snakes can stay in Utah!”
It was great fun! A fresh burst of energy!
“Ah ha,” I thought, “I’m going to sprinkle that story into all my workshops.”
My lesson: Better storytelling = better speaking, better writing, and more fun!
Do you present keynotes or workshops? Do you write articles or author books? If you speak, consult, coach or write for a living, storytelling is a great skill to have.
Looking to improve your storytelling skills? Check out “Pixar’s 22 Rules of Storytelling – Visualized.” We can all learn from these masters.
What’s your favorite, quick story – one that always gets a reaction?
Please share it – we’d love to hear it!
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Swinging into spring!
An erratic fellow, Old Man Winter has been coming and going in extremes this season. Here in Manitou Springs, Colorado, we have been on a rollercoaster ride for months. We’ll bask in a warm and pleasant spell – then, just a few days later, plummet to record-breaking cold temps.
As an example, today is bitterly cold and snowing. Last Sunday, our hiking group enjoyed an exceptionally warm, sunny day punctuated by Colorado’s striking blue sky.
To add adventure to our hike, Erica led us down a side trail to a rope swing she had recently discovered. Mike and I gave it a whirl. He had a bit of trouble disembarking!
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It’s a new year. Time for a new mindset!
For 5 years, the Great Recession tightened its grip on our household. We hunkered down, often saying “The wolves are at the door.”
This year, Mike and I decided we needed to change our attitude. And we needed to hit the DELETE key on that wolves phrase.
What would be a good replacement phrase? Something suggesting a positive image?
Joking, Mike suggested: “A basket full of puppies.”
I loved it! It suggests playfulness, joy, and an optimistic future full of growth and opportunity.
This year, instead of bolting the door against “wolves,” we are metaphorically swinging the door open to a basket full of happy puppies!
Is it time to shift YOUR mindset?
What image or metaphor represents growth, joy, and opportunity for you and your business?